Privacy Policy

1. Who we are

Good Digital Living Limited (company number 15824129), registered in England & Wales at 8 Genister Place, Newcastle Upon Tyne, Tyne and Wear, NE4 9TJ, United Kingdom, is the "data controller" for the personal information you provide through dijioma.com. This means we are responsible for how your data is handled. We comply with the UK GDPR and the Data Protection Act 2018.

2. What we collect

We collect only what we need to run Dijioma:

• Account details: your name, and an email address and/or phone number.
• Profile information: optional details you choose to add, such as your state of origin, languages, and interests.
• Learning activity: your learning progress, so we can save your place.
• Family profiles (if you use Dijioma for Children, our children’s app at app.dijioma.com and on phones and tablets): for each child you add, their first name, the picture buddy and age group you choose, the settings you control (Ọdịnala, reminder and starting level), and their learning progress (words learned, lessons finished, stars and time spent). See section 9.
• Family recordings (optional): if you record Igbo words, phrases or messages for your children in Dijioma for Children, we keep the recordings, the speaker name you give (for example “Grandma”), any words and meanings you type, and which of your children can hear each one.
• Parent PIN: if you set one, we store it only in scrambled (hashed) form, never as the PIN itself.
• Contributions: any cultural content you submit to the archive.
• Technical data: basic information such as device type and general location (from your IP address), used to keep the service secure and working.

3. Why we use it (and our legal basis)

• To create and manage your account and provide the Platform's features — legal basis: performance of a contract with you.
• To send you the daily Igbo word and service updates you signed up for — legal basis: your consent, which you can withdraw at any time.
• To provide child profiles and save each child’s learning progress — legal basis: the consent you give as the child’s parent or guardian when you set up your family, which you can withdraw at any time by removing a profile or closing your account.
• To keep the Platform safe and secure and prevent misuse — legal basis: our legitimate interests.
• To keep basic server logs (e.g. which pages are requested, for reliability and troubleshooting) — legal basis: our legitimate interests. We do not use analytics or tracking scripts.

We do not sell your personal data. We do not use it for third-party advertising.

4. Who we share it with

We share data only with trusted service providers who help us run the Platform, and only as far as needed:

• Amazon Web Services (AWS) — hosting and database, eu-west-1, Ireland (EU);
• Our email provider — to send account and daily-word emails;
• Authorities or advisers where we are legally required to do so.

Where data is transferred outside the UK, we ensure appropriate safeguards are in place as required by UK data protection law.

5. How long we keep it

When you remove a child’s profile, we delete it and its learning progress straight away. Closing your account deletes all of your children’s profiles with it.

You can delete your whole account at any time: in the Dijioma for Children app, open the parent area and choose Delete my account (protected by your parent PIN), or email hello@dijioma.com. Deleting it from the app removes your sign-in, your children’s profiles, their learning progress and your parent PIN from our systems straight away.

We keep your account data for as long as your account is active. If you close your account, we delete or anonymise your personal data within 90 days, except where we must keep certain records for legal reasons, or where you have contributed cultural content to the archive that is preserved as part of the collective heritage (this content can be attributed anonymously or removed on request).

6. Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you;
• Correct inaccurate data;
• Ask us to delete your data ("right to erasure");
• Object to or restrict certain processing;
• Withdraw consent (e.g. unsubscribe from the daily word) at any time;
• Request a copy of your data in a portable format.

To exercise any of these, contact us at hello@dijioma.com. Every daily-word email also includes a one-click unsubscribe link.

7. How we protect your data

We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), secure cloud infrastructure, hashed passwords, and access controls. No system is perfectly secure, but we take our duty to protect your information seriously — especially for our elder users, whose safety is central to our mission.

8. Cookies

We use only essential cookies and similar storage on your device needed to keep you signed in and the Platform working (for example, which family profile is open on this device, and progress waiting to be saved if your connection drops). We do not use advertising or third-party tracking cookies.

In the Dijioma for Children app on phones and tablets, a copy of the word list and of your family’s profiles and learning progress is also kept on the device, so lessons work without an internet connection. This copy stays on the device, never includes your parent PIN, and is removed when you sign out or delete the app.

9. Children

Children do not have their own Dijioma accounts. You must be 16 or over to create an account. A parent or guardian aged 18 or over can add profiles for their children inside their own account, so the children can learn Igbo with Dijioma for Children at app.dijioma.com, using the same account. If you believe a child under 16 has created an account themselves, contact us and we will delete it.

We follow the UK Information Commissioner’s Age Appropriate Design Code (the Children’s Code). In practice this means:

• The parent decides. Only the parent or guardian who owns the account can add, change or remove a child’s profile, protected by a parent PIN. You confirm that you are the child’s parent or guardian, and give your consent, when you set up your family.
• As little as possible. For each child we keep only a first name, a picture buddy, an age group, your settings (whether the Ọdịnala section is shown, a reminder for you, and the level they start at) and their learning progress. We never ask for a child’s surname, photo, date of birth, school, location or contact details.
• Private by default. Children cannot message anyone, share anything, post content, or be seen by other users. Their profiles are visible only inside your account.
• No profiling or advertising. We do not show children adverts, sell or share their data, or use it to build profiles of them. Their progress is used only to show what they have learned and what to learn next.
• Family recordings stay in the family. Only you, as the parent, can record (in the PIN-protected parent area); children only listen, and we never record children. Recordings are stored privately, can be played only by the children you choose in your own account, and are never shared, published or used by Dijioma for anything else. Deleting a recording, or your account, deletes the audio.
• A grown-up first. In the phone and tablet app, any link that leaves the app asks a grown-up to answer a question before it opens.
• No pressure to keep playing. We do not use streaks or other features that penalise a child for taking a break.
• Your rights over your child’s data. You can see your child’s progress in the parent view, correct their details, and remove their profile at any time. You can also ask us for a copy of the data we hold about your child, or for its deletion, at hello@dijioma.com.

10. Contact & complaints

For any privacy question or request, contact us at hello@dijioma.com or write to Good Digital Living Limited, 8 Genister Place, Newcastle Upon Tyne, Tyne and Wear, NE4 9TJ, United Kingdom.

If you are unhappy with how we have handled your data, you have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or by calling their helpline.